In Papiamento, 'cende' is spelled with a 'c', but during the creative process we decided to brand our candles 'Sende Candles', changing the 'C' to 'S,' as the letter 'S' stands for new beginnings, new choices and a high level of energy. A letter that signified our level of excitement and happiness launching this business. 
 
The logo of Sende Candles reflects the dream of two best friends with the inner fire and vision to always move forward.

We are just like the two fire glyphs in the logo, pointing upwards while giving each other support, making an even stronger fire.